A Creative Director, Copywriter & Brand Builder.
Resume
Professional Summary
With over 7 years of experience in the CPG industry, I've helped launch global brands, as well as scrappy startups who need to punch above their weight. I know how to speak to a company's target market and tell their brand story in an engaging manner. Crafting memorable, revenue-generating ad campaigns that differentiate a business from their competitors is my specialty.
Overseeing content creation while remaining hands on as a writer and conceptual thinker is a challenge that I embrace with open arms. I'm committed to my team, leading them toward a combined goal and ensuring that projects move forward effectively and on time.
Skills
Content Strategy Writing Conceptual Thinking Branding
Social Media Script Writing Advertising Creative Initiatives
Work Experience
2017-Present
Content Director @ The Skyline Agency
Through expert strategy and genius thinking, we launch and grow both global brands and startups. I help brand new companies & products, as well as oversee content creation, while remaining hands on as a writer and conceptual thinker for more than ten different clients.
2016-2017
Copywriter @ Page Agency
We provide tailored, full-service advertising solutions for brands like Mission Foods, Tortillas Guerrero, Garza & Harris and more. I write copy for product packaging and video scripts, and as a team we conceptualize in-depth social media campaigns for all our clients.
2016-2016
Copywriter @ Publicis Hawkeye
We transform brands with big ideas. One of our biggest ideas was rebranding Citibank's entire customer journey. I created a voice that's human, friendly and informative. The new Citi messaging cuts through the confusing industry speak and reaches all their clients.
2015-2016
Jr Copywriter @ Javelin Marketing
Through killer analytics and genius creative, we make the most of our messaging and design. I help create effective direct and e-mail pieces for AT&T, Citibank, Hyatt and more and am deeply involved with the development of our agency culture.
Education
2011-2015
University of North Texas
In the heart of Denton, Texas, I toiled four years to get my proudly earned Bachelor of Arts degree in Strategic Communications. The all nighters, the busy commute and the hard work have all been worth it because I took my chance and have seen great success.
2015-2015
Portfolio Program
I was one of 16 students chosen to work in an intense, fast-paced agency setting in order to build an entry- level portfolio.
Interests
In the little freetime I have, I enjoy painting, creating music and discovering new restaurants. Having moved to Pittsburgh in April of 2021, I find myself spending a lot of time exploring this unique city, uncovering its secrets and fighting the urge to say "yinz".