top of page
Airly
From launch to live, I helped build the Airly brand from scratch—writing the website, shaping brand assets, and developing copy across social, ecomm, and digital ads. Smart, snackable, and built to stand out in a crowded category.
Brief: Launch Airly, a climate-positive cracker brand from Post Holdings, and establish its presence across ecomm, retail, and digital.
​
Insight: As the first snack of its kind, Airly needed to educate without overwhelming. Climate science, meet aisle 5.
​
Idea: I helped define the brand voice as approachable, optimistic, and clear—then brought it to life across web, ecommerce, and awareness campaigns. From shelf to screen, every word made sustainability feel simple, snackable, and worth sharing.
bottom of page