Keurig Dr Pepper
For Keurig Dr Pepper, my copy's gotta be bold. From in-store takeovers to POS and OOH, I write the lines that make shoppers stop, smile, and grab a 12-pack. Always on brand. Never one-note.
Brief: Create a half-page football-themed ad for
Dr Pepper Zero and its limited-edition Blackberry flavor.
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Insight: Football fans are fiercely loyal. So are Dr Pepper drinkers. The overlap is pure brand gold.
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Idea: I brought Blackberry into the game with headlines that leaned into football culture and fan passion. From “Flavor’s going deep” to “This season’s flavor MVP,” each ad delivered on taste and team spirit while building momentum for Fansville.
Brief: Position Dr Pepper and Nolan Ryan Beef as the go-to tailgating duo through in-store campaign creative.
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Insight: In Texas, both brands carry serious local cred—making them a natural pair for fans who take pride in what’s on the grill and in their cup.
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Idea: I tapped into that regional loyalty with a bold, conversational line: “When it comes to tailgates, game recognizes game.” A simple, swagger-filled nod to two Texas icons teaming up for football season.
