Digital Ad Campaigns, Video Script Writing & Storyboarding
Digital Ad Campaign
I strategized and crafted 4 creative digital campaigns that were meant to better speak to a modern supplement consumer. We aimed to deliver a more inclusive and taste-forward concept to convert younger customers to Dymatize.
Michael Chandler All9 Amino Commercial
As part of our All9 Amino global product launch, we wanted to utilize an athlete who takes part in alternative training when compared to bodybuilding. Showing UFC fighter Michael Chandler’s rigorous regimen, plus a bit of his emotional backstory, we looked to position All9 Amino as a complete product that supports athletes who take part in extreme competition.
Digital Banner Ads
In an effort to raise awareness of Dymatize’s offerings in new marketplaces, we pushed this digital banner ad campaign on relevant websites. Short, quippy headlines sell the perceived benefits of our top product offerings, while showing simple, fun product shots to imprint our brand and packaging in consumers’ minds.