SOCIAL MEDIA ADS
The last step of our comprehensive rebrand of Nutrex, was pushing it out on social media. Nutrex has always been about intensity, which is something we wanted to hold on to, but refine. I came up with bold headlines that command attention while avoiding the cheesy, gym-bro nonsense – a problem that runs rampant in the athletic nutrition landscape.
DIGITAL BANNER ADS
Besides social media, another avenue we wanted to pursue were digital banner ads and programmatic. I continued with my bold messaging, but of course had to be more specific since I didn't have social media captions to lean on.