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Copy that converts, storytelling that stands out, in a voice tailored to your brand.

This is me

Hi, I'm Daniel Heuer, a creative director (copy) living in Pittsburgh, PA. With a distinct vision and unrivaled passion, I put my heart into the writing and my soul into the big idea. More than putting words on a page, I uncover a brand's voice, determine its unique position and convert customers with copy backed by strategy and driven by emotion.

Content Strategy  Writing 
Conceptual Thinking 

 Branding   Social Media

Script Writing    Advertising 

Creative Initiatives


Creative director, copywriter & brand builder

With over 7 years of experience in the CPG industry, I've helped launch global brands, as well as scrappy startups who need to punch above their weight. I know how to speak to a company's target market and tell their brand story in an engaging manner. Crafting memorable, revenue-generating ad campaigns that differentiate a business from their competitors is my specialty.


Overseeing content creation while remaining hands on as a writer and conceptual thinker is a challenge that I embrace with open arms. I'm committed to my team, leading them toward a combined goal and ensuring that projects move forward effectively and on time. 

Clients &
Completed Works

Click on each client logo to view the work I've done.

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Medterra logo white.png
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