Mission Foods

Launched Mission’s Uncooked Organic Tortillas with copy as fresh as the product. Script? Sizzled. Packaging? Punched up. Social ads? Rolled out with flavor and flair.

Brief: Launch Mission’s Uncooked Organic Tortillas and build awareness around a new product in a familiar category.

Insight: “Homemade” signals quality—but also effort. Most shoppers assume they don’t have time for it.

Result: I positioned the tortillas as a shortcut to homemade—clean ingredients, no preservatives, and ready in minutes. From pre-roll to packaging to social, the copy made “fresh off the pan” feel simple, modern, and worth switching for. Basically, I demystified the product and made “homemade” feel effortless and crave-able.