Mission Foods

Brief: Launch Mission’s Uncooked Organic Tortillas and build awareness around a new product in a familiar category.

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Insight: Homemade signals quality, but also effort. Most shoppers assume they don’t have time for it.

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Result: I positioned the tortillas as a shortcut to homemade — clean ingredients, no preservatives, and ready in minutes. From pre-roll to packaging to social, the copy made “fresh off the pan” feel simple, modern, and worth switching for. Basically, I demystified the product and made “homemade” feel effortless and crave-able.