Dr Pepper Keurig
Brief: Create brand-forward campaigns that tie Dr Pepper to football season, from big game energy to backyard tailgates.
Insight: Dr Pepper doesn’t just show up for sports; it is part of the ritual. The sound of the first crack, the first sip, it’s as essential as the kickoff.
Idea: I wrote a series of ads celebrating that unmistakable “Dr Pepper moment” — when refreshment meets fandom. Two brand spots captured the electric, anything-can-happen spirit of football Saturdays, while an in-store partnership with Nolan Ryan Beef hyped up tailgating culture and reminded fans: whether you’re at the stadium or the smoker, it’s not game day without Dr Pepper.
Ruiz Foods Subbrand
Brief: Create custom ECOMM tiles that appear with various Ruiz Foods product lines within online
retail.
Insight: Frozen food shoppers aren’t browsing for inspiration; they’re scanning for instant solutions. However, our target consumers also want everyday meals to feel less routine without adding effort.
Idea: I built messaging that quickly signals meal role (breakfast, dinner, snack), benefit (easy, craveable, microwave-ready), and occasion, so shoppers can make a confident decision without digging into product details. Tiles also highlight bold flavor and satisfying portions, framing El Monterey as a way to turn an ordinary weekday meal into something more exciting, without extra cooking.
