Dr Pepper Keurig

Brief: Create brand-forward campaigns that tie Dr Pepper to football season, from big game energy to backyard tailgates.

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Insight: Dr Pepper doesn’t just show up for sports; it is part of the ritual. The sound of the first crack, the first sip, it’s as essential as the kickoff.

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Idea: I wrote a series of ads celebrating that unmistakable “Dr Pepper moment” — when refreshment meets fandom. Two brand spots captured the electric, anything-can-happen spirit of football Saturdays, while an in-store partnership with Nolan Ryan Beef hyped up tailgating culture and reminded fans: whether you’re at the stadium or the smoker, it’s not game day without Dr Pepper.