Medterra

Growth Marketing, Social Media Strategy, Ad Campaigns

Digital Ads

Brief: Raise awareness of Medterra and CBD's benefits.

Insight: The FDA and FTC make advertising CBD products extremely difficult.

Idea: A combination of strategic wording and comforting animation give an idea of CBD's benefits.

Bundle Strategy

During Medterra's early stages, I had the idea of creating bundle product SKUs in order to push customers to try a new product they may not have picked up otherwise. Since their CBD tincture was vastly outselling their other offerings, this was a solution to even the playing field.

Golf Launch

When Medterra was just entering the golf market, we started with a B2C push before cornering the B2B market. We created assets that worked to make golfers feel comfortable and excited to add CBD to their routine. We eventually signed up two professional golf champions as ambassadors, and soon the name Medterra became synonymous with golf.