baked tostadas packaging copy

As part of our national launch of Guerrero Baked Tostadas, I got the chance to craft benefit driven copy that is now immortalized on the back of every package of this product. Sold in stores like HEB, Walmart, Safeway, Target and more, we were able to reach millions of consumers across the country.


We also created point of sale material to highlight the all-new Guerrero Baked Tostadas. I came up with the Baked is Better (for you) line to highlight the health benefits of baked products. This was important as the Guerrero target market consists of traditional Mexican shoppers who might not normally consider a baked alternative to products they’ve used for generations.