Sr Copywriter & Brand Builder.
Guererro
Packaging copy, POS copy
Baked Tostadas Packaging
Brief: Entice customers to complete their purchase of a non-traditional baked tostada with engaging packaging copy.
Insight: Latin families value tradition in their recipes, but healthy eating is becoming more and more important.
Idea: Weave innovation into tradition with benefits that are strong enough to win over latin households.
Baked Tostadas POS
Brief: Support the in-store launch of baked tostadas and push the health benefits.
Insight: Latin families value tradition in their recipes, but healthy eating is becoming more and more important.
Idea: My headline was simple and stood out in a crowded grocery store, highlighting the health benefit of baked over fried tostadas.
Baked Tostadas Social Ads
Brief: Support the launch of baked tostadas, and hit home on the fact that these will still satisfy families that are looking for traditional tostadas.
Insight: Latin families value tradition in their recipes, but healthy eating is becoming more and more important.
Idea: Weave innovation into tradition with benefits that are strong enough to win over latin households.
