As part of our official launch of Uncooked Organic Tortillas, I was asked to craft script & strategy for a pre-roll ad that would raise awareness for this new offering.


Keeping the message focused was key for a 15 second spot. I decided to cover the simple ingredients, lack of preservatives and how easy it was to prepare these semi-fresh tortillas in your own home.

When Mission Foods partnered with Fitbit, it was important for us to build hype around this new year's giveaway.


Keeping my messaging focused once more, I scripted up a pre-roll ad to highlight how incredible this sweepstakes was and how customers could enter.

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