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A Creative Director, Copywriter & Brand Builder.
Mission
Pre-roll Script Writing & Strategy
Uncooked Organic Tortillas Pre-Roll Ad
Brief: Raise awareness of Mission's new product launch – Uncooked Organic Tortillas with a 15 second spot.
Insight: Consumers often associate “homemade” with higher quality, but more effort.
Idea: Cover the simple ingredients, lack of preservatives and how easy it was to prepare these semi-fresh tortillas in your own home.
New Year, New Mission Pre-Roll Ad
Brief: Mission Foods partnered with Fitbit for a new year's giveaway built around getting healthy.
Insight: People tend to focus on fitness early in the new year, and everyone loves getting something for free.
Idea: I scripted up a pre-roll ad to highlight the benefits of this sweepstakes and educate customers on how to enter.
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