Pre-roll Script Writing & Strategy
Uncooked Organic Tortillas Pre-Roll Ad
As part of our official launch of Uncooked Organic Tortillas, I was asked to craft script & strategy for a pre-roll ad that would raise awareness for Mission's new offering. Keeping the message focused was key for a 15 second spot. I decided to cover the simple ingredients, lack of preservatives and how easy it was to prepare these semi-fresh tortillas in your own home.
New Year, New Mission Pre-Roll Ad
When Mission Foods partnered with Fitbit, it was important for us to build hype around this new year's giveaway. Keeping my messaging focused once more, I scripted up a pre-roll ad to highlight how incredible this sweepstakes was and educate customers on how to enter.