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Brochure Copy, Brand Voice


As we launched Moxé, a portable aromatherapy oil diffuser, I was in charge of creating their brand story, as well as compelling product descriptions that set the tone for this innovative product. Since our target market was yogis, spiritual millenials and curious gen Z, I crafted a lofty and eloquent voice to make Moxé feel important and something to aspire to. 

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