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Copywriting for brands: catching a fish vs keeping it on the line

What's up, y'all. Today, we're diving headfirst into the strategic world of copywriting – pitting two heavyweight contenders against each other: acquisition and retention.


Round 1: Acquisition copywriting—Reeling 'em in

Picture this: your brand-new, sparkly website is live, and you're ready to unleash your products or services upon the world. But where are the customers? Turns out, before you can conquer the market, you gotta get people to land on your page.

  1. Captivating Headlines: Think of your headline as a superhero's cape—it should be bold, attention-grabbing, and make people go, "Whoa, what's this?" 🔥 Pro Tip: Use power words like "unveil," "transform," or "unleash" to sprinkle some magic on your headlines.

  2. Short & Sweet: Ain't nobody got time for long-winded monologues! Keep your message concise and impactful. It's like delivering a punchline in a comedy club—bam, and they're hooked! 🔥 Pro Tip: Trim the fat, keep the sizzle. Let your words be the steak, not the garnish.

  3. Empathy Explosion: Show 'em you get it! Relate to their problems and dreams. It's like nodding in agreement at a coffee shop when someone rants about the weather. 🔥 Pro Tip: Use relatable anecdotes to build a bridge between your brand and their hearts.

Round 2: Retention copywriting—Keeping 'em on the line

You've charmed your audience, but don't get complacent. Now's the time to prove you're not a one-hit wonder; you're a rockstar that's here to stay!

  1. Consistency is king: Imagine if your favorite pizza joint suddenly closed six days a week. Weird, right? Be consistent in talking with your customers across all touch points. 🔥 Pro Tip: Develop a brand voice guide that's more sacred than a unicorn's tears.

  2. Customer-Centric Content: It's not about you—it's about them! Craft content that adds value to their lives, like a daily dose of inspiration, or tips and tricks that make them feel like pros. 🔥 Pro Tip: Answer their burning questions before they even ask.

  3. Surprise and Delight: Keep the magic alive with unexpected treats. Exclusive discounts, personalized emails—be the partner that brings flowers for no reason. 🔥 Pro Tip: Like a magician, make them wonder, "How did they know I needed this?"

Final Round: Let them eat fish

Hold up, we're not pitting these against each other like cats and dogs! Acquisition and Retention are like yin and yang—two forces that need each other to dance in harmony.


Sure, acquiring new admirers is like fireworks on New Year's Eve, but without solid retention, your sparklers fizzle out faster than a drenched matchstick. And hey, you can't retain without those fresh faces coming in, like a party without new dance partners.


So, fellow word weavers, remember this: Acquire like a charming flirt and retain like a devoted partner. Blend the boldness of a daredevil with the tenderness of a lullaby. Your copy is a symphony, and your audience? They're the eager listeners, waiting to be swept off their feet.


Now, go forth and weave your linguistic magic—acquire, retain, and keep those fish biting!

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